About us

Welcome to Luke's Lures!

Hi, I'm Luke – founder of Luke's Lures. I started this brand with one goal in mind: to bring something different to the fishing world. Our soft plastic lures are built tough and designed with a unique flair that sets them apart. Every lure is handcrafted right here in the USA, with quality and durability at the core.

Take a look around the store, and if you have any questions or concerns, feel free to reach out – I'd love to hear from you.

A favorite verse for all fishermen:

Matthew 4:18-19

"As Jesus was walking beside the Sea of Galilee, He saw two brothers, Simon called Peter and Andrew his brother, casting a net into the lake, for they were fishermen. ‘Come, follow Me,’ Jesus said, ‘and I will make you fishers of men.’”